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The ValueGame is a method for measuring the perceived value of social and environmental value of your activities to your target audience: your customer value. Cost savings only reflect a part of the value created by social enterprises and social investors. To create value for the end-user is often the primairy objective of the investment, and should therefor be measured to capture the whole value created by your activities. ValueGame can be used for both (social) market research as for performance measurement and evaluation.